Gone are the days when you had to patiently wait for a trip to New York or Paris to get your hands on the most coveted makeup labels. For the past few months, our favorite Belgian e-shops have had nothing to envy to Sephora's offer! We take stock of the latest exclusive arrivals in the makeup department in Belgium.
Makeup artist Huda Kattan is at the helm of the Huda Beauty empire. The brand available in Ici Paris XL stores is the queen of buzz on social networks and comes out bestseller after bestseller. We particularly love her ultra-pigmented eye shadows and crazy highlighters. Kayali, the perfume label of her little sister Mona, is also available from us!
Since fall 2020, the famous American make-up brand Morphe has been available exclusively at Ici Paris XL. The label founded by brother and sister duo Linda and Chris Tawil offers professional make-up and cosmetic accessories at affordable prices. Morphe regularly collaborates with the most prominent makeup artists and other beauty gurus of the moment such as Jaclyn Hill, James Charles or the it-girl Madison Beer.
The big boss of this brand founded in 2015 is none other than the most influential and coveted makeup artist on the planet: Dame Patricia Ann McGrath. Crowned by Vogue and Times Magazine, Pat McGrath has transformed the world of beauty internationally. And for good reason: it is she who imagines the beauty of more than 60 fashion shows and ready-to-wear in Milan, Paris, London and New York for the most prestigious brands. Available exclusively at Ici Paris XL.
Behind its absolutely crisp packaging hides a formidable brand! Born in 1998, Too Faced was imagined by duo Jerrod Blandino and Jeremy Johnson with the aim of celebrating individuality and bringing joy back to the beauty industry. Among its must-have products, Better Than Sex mascara, Born This Way foundation and Papa Don't Peach blush. Available exclusively on de Bijenkorf.be
She is the creator of the famous “Pillow Talk” lipstick, an interplanetary box. Over the years, the English make-up artist Charlotte Tilbury has forged a reputation with the biggest stars: Kate Moss, Gisele Bündchen or even Kim Kardashian have passed under her brushes! The brand whose lipsticks and other highligters delight beauty fans around the world is now available in Belgium via the Bijenkorf.be e-shop
Beauty addicts around the world swear by this American brand to beautify their eyebrows. Created by Anastasia Soare, Anastasia Beverly Hills has become an essential name in the world of make-up. From fixing gel to pencil to pomade, there is an impressive number of products dedicated to eyebrows for an always #onfleek look. Available exclusively at Planet Parfum.
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