Armani Beauty chooses Tessa Thompson as its face, reinforcing diversity in luxury

Tessa Thompson, soon to star in Thor: Love and Thunder, has been chosen by the Armani Beauty brand to become its muse. Great news in the world of cosmetics and, more generally, of luxury…

Tessa Thompson is an actress who needs no introduction. At 38, the Californian has a string of successful films. From Westworld to Creed via Sorry to Bother You or even Thor… She is like Thanos, the titan: inevitable.

This year, the actress adds a new string to her bow: that of beauty muse. And not just any brand, since it's Armani Beauty, one of the most cutting-edge brands in terms of make-up products. A positioning that is pleasing since the choice of Tessa Thompson reinforces diversity in the world of beauty, which has been slow to offer wider ranges dedicated to all skin tones.

Giorgio Armani himself explains in a press release:

For her part, Tessa Thompson, chosen to embody the brand new advertising campaigns for Luminous Silk foundation and Lip Power, says she finds this collaboration amazing:

A benevolent vision of beauty

Far from seeing the beauty routine as a daily chore, Tessa uses makeup as a real means of expression and wishes to convey this playful vision:

An important positioning for Armani

Over the past few years, the world of beauty has been changing. Formerly very compartmentalized, it did not always include broader product lines to be able to reach a varied audience. Result ? Many specialized brands had to emerge to meet a real need from a non-white clientele.

Today, thanks in particular to brands like Fenty Beauty, brands are making more and more efforts to include many more shades. But a maximum of colors does not necessarily mean more diversity, in any case, in terms of image...

And it's rather pleasant to see that from now on, muses like Tessa Thompson, Lupita Nyong'o, Zendaya or Lisa from Blackpink are chosen by big brands like Armani or Lancôme to shake things up.

Front page image credits: L'Oréal

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