The beauty tricks of Zoe Boikou, founder of Zoeva

Your unspeakable beauty trick?

Lemon juice. I put it on my hands and face with cotton, it's a trick that my mother and grandmother passed on to me. It attenuates brown spots, brings shine and softens the skin.

The best beauty advice we've ever given you?

Use makeup to accentuate her natural beauty, not to change her face. Defects are exactly what makes us beautiful.

Your first beautiful gesture in the morning?

Clean my face and moisturize it.

The last one before you go to bed?

Remove my makeup and apply a night cream massaging my face, from the bottom up.

Why Don't you just have a makeup brush?

Zoeva's 104. It allows you to apply as well the complexion (liquid or mineral), blush, free powder...

The beauty accessory you can't do without?

The tweezers!

You only have two minutes to put on makeup. Hey, what are you doing?

I only apply a moisturizing treatment and I go (Laughter)! I'm not even trying to put on makeup, I'm putting on the natural. At the limit, a touch of gloss.

The trick that keeps makeup going all day?

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Apply it in several layers, to "build" the makeup and end with a stained spray touch. It is better to use brushes than fingers: it is faster, less quantity is used and the spread of matter is optimal.

How do you choose your blush?

It must match the hue of your complexion (the color of the skin, not to mention the carnation. Define if it is yellow, neutral, pink, NDLR). The best advice I can give is to tune it to her favorite lipstick. If you wear more red than pink, make sure your blush contains red pigments. So you can't be wrong.

What's your beauty routine on vacation?

The base: sun protection, hat and sunglasses. It is better to protect, because the damage to the skin in the sun is irreparable. And when I'm on vacation, I Don't put on makeup, I let my skin breathe!

When you have a small budget, what are the essentials to invest in?

A good mascara, an eyebrow pencil, a lipstick. To replace the blush, pinch your cheeks between your fingers!

How can I hide his circles?

It is necessary to choose a tinted corrector whose shade will erase that of the rings: yellow if they are blue, orange if they are purple... Then apply a small amount of anti-ring. Too many women think you have to wear a lot of them. On the contrary, a thin layer is enough.

The part of your face that you enjoy making up the most?

My eyes. I almost always make them up the same way!

Zoeva, exclusively available at Sephora.

Comments collected by Mathilde Lévêque Bargain.