Bleached brows: why bleaching your eyebrows has never been so trendy

Whether they are rather thin, ultra thick, brushed upwards or redrawn to rush towards the temples… Eyebrows have the power to redefine the shape of the face. Latest party taken? Oh nothing, just bleach them.

When it comes to eyebrows, trends follow each other and don't always look the same. It must be said that these few hairs initially used to protect our eyes are adjustable at will, which allows us to have fun with our look. Provided you are careful not to damage the hair too much (at the risk that they will no longer grow back…).

If feral brows, brow lamination or brow lift are techniques that make it possible to obtain a very pretty eyebrow line, today, it is rather their color that stars and fashion show make-up artists are attacking. The goal ? Bleach them to make them totally blond, even invisible. And you only have to look at the feed of certain celebrities like Kim Kardashian, Lizzo, Katie Perry, Maisie Williams, Hailey Bieber and many others to see that it is truly a trend that is looming on the horizon. .

A trend spotted by Pinterest

At the beginning of 2021, Pinterest had recorded a spike in activity on searches for “bleaching eyebrows”, “bleached brows” or “discolored eyebrows” in its database. An indicator that is generally unmistakable since the site is one of the most consulted for finding inspirational photos. And it seems that he was right since today, the hashtag #bleachedbrows brings together more than 29,161 photos on Instagram. On TikTok, #bleachedeyesbrows has been used up to 15.6 million times.

Why is it so trendy?

Bleached brows : pourquoi se décolorer les sourcils n’a jamais été aussi trendy

You must have suspected that wearing a mask has something to do with the popularity of the bleached brows technique. And for good reason ! After more than a year with the face half covered, our only means of expression was to use our gaze to adapt our makeup to our desires. A notion that Professor Andrew Groves, who curated the “Undercover” exhibition, explains to The Guardian:

How to adopt the trend without discoloring your eyebrows?

Like all trends, that of bleached brows will make its way for a few months and then go away (rare are those that last longer than that, especially when they include such a strong bias). But if you want to adopt it, you have two choices.

You can discolor them using a soft discoloration that you will be able to find in a store specializing in hairdressing. This technique allows you to obtain good results for one to two months depending on the rate of growth of your hair. If you are afraid to do it yourself, many hair salons offer this service and you can easily call on them.

To hide the color of your eyebrows when you want, you can also use makeup! To do this, simply apply a corrector to all of your hair with the help of an eyebrow brush, which will allow you to cover them easily without clumping. Then, use a fixing gel to freeze everything and you're ready!

Read also: This summer, beauty is inspired by the 1960s to become glamorous

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