COVVIR Tech at the appointment of CES 2021

The 2021 edition of the Consumer Electronics Show (CES), the best known annual fair for consumer electronics and start-ups, was launched on Monday, after a year marked by the explosion of technologies in the daily life ofmade of the pandemic and containment measures.

"If we believed in conspiracy theories, we could imagine that companies in the sector conspired to invent the COVVI-19 in order to force the digital transformation of consumers," joked David Myhrer, analyst of the IDC firm, at a conferencepress on major trends.

He spoke from his living room, like many other speakers, because CES for the first time is fully online, far from the Casinos de Las Vegas who usually host him.

The virtual format seems to have discouraged many followers: 1,800 exhibitors have registered, against 4,000 for the 2020 edition.

However, the past year was extremely beneficial to this industry."The pandemic supported the advance button in terms of technology adoption, at home, at work and in doctor's offices," said Gary Shapiro, President of the Consumer Technology Association (CTA), who organizes the show.

It provides that technology spending in the United States will reach $ 461 billion this year, 4.3% more than in 2020, under the lead in particular of the Streaming, Health and 5G Networks on the needs.

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The organizers hope to attract some 100,000 participants, half less than last year.

These spectators will be able to admire, via their computer or smartphone, ever more agile robots, ever more efficient screens, more and more autonomous cars, bracelets that take the pulse, connected soles ...

© Robert LEVER Pas d’écrans géants ni de passants qui interpellent les robots au CES 2021: les participants, sans doute deux fois moins nombreux qu’en 2020, assistent aux présentations sur leurs écrans, de chez eux

- "Covid Tech" -

La Covid tech au rendez- vous du CES 2021

In time of pandemic, health will occupy the front of the stage.After the "Health Tech" ("health tech"), it is the "Covid Tech" that is in fashion, with connected facial masks and disinfecting robots for offices and other public places.

"Objects that were considered to be fun last year, as personal air purifiers, will be taken much more seriously this year," notes independent analyst Richard Windsor, author of the Radio Free Mobile blog.

American sales of connected health devices exceeded $ 630 million in 2020, double 2019, according to the CTA.It projects 1.2 billion by 2024.

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The elderly, at home or in a retirement home, are at the heart of concerns, with easy -to -use companion robots and floor sensors on the ceiling, passing by lamps and watches, to alert in the event of a fall, byexample.

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Many start-ups also seek to meet the needs of companies that want to reopen their premises and create the conditions for "new normality".

The Californian Mairobotics offers for example cameras capable of scanning a part to take the temperature of all those present, but also to detect the non-port of the mask or offenses to social distancing.

- Wow virtual -

The these should also show what will look like "the future under the sign of 5G", notes the analyst Dan Ives of Wedbush Securities.South Korean giant Samsung, who released one of the very first phones with the new ultra-fast mobile telephony generation at the end of 2019, is eagerly awaited on this ground.

He must also present his next Galaxy smartphone on Thursday, in a separate marketing event.

Cars will not be outdone, even if spectators will have to be satisfied with promotional videos.Audi, in particular, must launch his electric sports car.And the manufacturers will show their progress in autonomy of vehicles.

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"We believe that around a thousand billion dollars will be spent in this sector, and in the end by consumers, in the coming decade, with leaders like Waymo/Google, Tesla, Aurora, Lyft, Didi, Zoox (...)", Ensures Dan Ives.

From Monday to Thursday, the Consumer Technology Association will have to convince that its annual fair remains a meeting place, without the stands, restaurants and endless queues for taxis.

The website therefore seeks to promote exchanges and certain events will be broadcast live, including for the general public.Spectators will be able to click on virtual stands to watch presentation videos and participate in conversations.

Some brands have still invested to impress digital barges.LG, the second South Korean manufacturer of household appliances behind Samsung, had a "virtual human influencer" on Monday morning, in this case a female avatar, which spoke of the upcoming unveiling of a new robot and work on a screen"rolling" smartphone.

By AFP

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