Hailey Bieber confirms the launch of her beauty brand

After Miranda Kerr and Rosie Huntington-Whiteley, it's another famous model to embark on the cosmetics industry.Hailey Bieber, who has just celebrated her 25th anniversary, confirmed the creation of her own beauty brand which should see the light of day in 2022.

The rumors began to circulate in February 2021, when Justin Bieber's wife filed the name of cosmetics "Rhode", his second first name.Last summer, Hailey expressed his enthusiasm about this in the podcast "4d with half lovato": "I will enter the world of beauty and I launch a company that is really exciting," she confided."We have been working on it since the very beginning of the pandemic, so we have almost two years.I have the impression that for the first time in my life, I know that I am where I must be and that I do what I am supposed to do.»»

After having kept his fans in suspense throughout this time, the top-model organized a virtual answer session on his YouTube channel this Wednesday, November 17 which ended the suspense. Évidemment, la question tant attendue est arrivée : « Quand allons-nous obtenir "Rhode" ?»» a demandé un abonné.By smiling, Hailey replied: "Ok, I'm not going to be ladle about this."Rhode" has been in preparation for a very long time, and it is so closer.It happens in 2022, and I am very excited.»»

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— Karel Segers Sun Apr 02 16:30:43 +0000 2017

Hailey Bieber, a beauty icon ready to conquer the cosmetics industry

This is not an entry into the field for the model, which has been a global ambassador for the American cosmetics brand Bareminerals since 2018. Sa peau parfaite, son superbe « glow»» et ses idées make-up sophistiquées attirent toutes les convoitises à chacune de ses apparitions ou de ses publications sur Instagram.

Hailey Bieber avait également tenté une première approche dans le monde de la beauté en 2019, en déposant une marque sous le nom de « Bieber Beauty»».This was rejected by the American Patent and Brands Office because she presented too many similarities with that which her husband Justin Bieber had deposited in 2010.Fortunately, it seems that Hailey found the solution by naming her hypothetical mark under his second first name.

D'après les documents juridiques, « Rhode»» devrait inclure une large gamme de produits de beauté, y compris des soins de la peau, des produits pour le bain, des soins capillaires, du maquillage ou encore des parfums.We imagine that they will certainly respond to sensitive skin, like that of the founder according to her own confessions.We look forward !