How the beauty mask became the ultimate self-care allied in 2020

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The two months of confinement have seen - for many - the beauty mask pass from occasional treatment to weekly reflex.A privileged meeting that we were taking in the evening or on weekends, after a day to work like a relentless, to take care of children or to kill time as you could, limited by an sometimes oppressive dwelling area.One might think that our motivations were purely aesthetic, to compensate for the lack of fresh air and thwart the consequences on our skin, for example.Not only.

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Quickly, the treatment turned into a self-careful asset.A kind of decompression airlock that we used to spend twenty real minutes to think of nothing, if not what extent the dough spread over our face soothed our epidermis as much as our mind.No more link with the outside world, nor the inner world.More screens, more reflection, more thoughts of a thousand per hour.

And then we said to ourselves: if it is good for Kendall Jenner - who posed proudly with a greenish mixture on the face in April on Instagram, lying in satin panties on her bed the air of nothing - then c 'is good for us.We should not be the only ones, according to a report established in 2019, the beauty masks already embodied the category of cosmetic products which knows the strongest growth.From one year to the next, some ranges have found an increase of more than 50 % of their sales.Impressive.We wanted to know more.