Nail polish, mascaras: 4 new makeup brands to discover

This spring 2021 gives pride of place to many new make-up brands to color our lives, which greatly need it. Zara Beauty, Maison Sarah Lavoine, Last... we tell you all about the sparkling novelties of this spring-summer!

If the year 2021 has been rather gloomy so far, on the beauty side, here are some good reasons to rejoice with the arrival of 5 new make-up brands. What to have a little change and stick to the make-up trends of this spring-summer 2021, both to sublimate your eyes, your complexion, the blush is back in force as your mouth, for those who continue to wear lipstick under their mask (not to mention those who multiply the video).

This season, discover the impressive launch of make-up by Zara and orchestrated by the famous British make-up artist Diane Kendall, the first nail polishes designed by Maison Sarah Lavoine or the young line of green and waterproof make-up Last. After perfume, Jimmy Choo, the very fashionable brand of pumps, is in turn launching into make-up.

1. Zara Beauty and its 130 references

It's a relaunch but considered a real novelty because everything has changed. With make-up artist Diane Kendall, Zara Beauty is now thinking big with a consistent make-up line with numerous references, all with ultra-clean and vegan formulas. The packs have been reviewed, more minimalist, chic and are all rechargeable. The collection consists of 130 references to make up the eyes, the mouth, the nails and the complexion, and the colors are crazy and for all tastes. All at a mini price of course: €10.95 for eye shadow palettes, €5.95 for nail polish (30 colors to discover), €8.95 for lipsticks... Of course, we love it!

2. Maison Sarah Lavoine nail polishes

After her line for the home but also her large collection of paint, Sarah Poniatowski, the founder of Maison Sarah Lavoine, wanted to get into cosmetics. The creator and ex-wife of Marc Lavoine, has a real passion for nail polishes and has imagined a mini-collection of a base and seven nail polishes, including 3 shades of blue, her favorite color, but also a plum, a beautiful red or a pretty nude (€18 each). They are all vegan and composed of 80% natural and biosourced ingredients. Without forgetting beech wood boxes and kraft paper cases: “We don't claim to be perfect, but the ideas and the desire to change things are there and firmly rooted in us. This year in particular, all our developments are sustainable and respectful of the planet,” explains Sarah Poniatowski. A successful chic and ethical gamble (to shop at www.maisonsarahlavoine.com).

3. Jimmy Choo makeup

The famous brand of shoes adored by stars had already entered the world of beauty with the launch of various perfumes with very feminine bottles and seductive scents. After 3 years of waiting, Jimmy Choo finally presents its makeup capsule collection, which gives pride of place to lipsticks with 10 satiny shades and 8 shiny nail polish shades. Jimmy Choo does not disappoint with bold and very feminine packaging, highlighting the diamond format and the golden color. Up to you ! (Lipstick, €55 and nail polish, €40, to shop at https://row.jimmychoo.com/fr_FR/beauty/).

@obemio27 @AshleyBeegan Are you asking how to be a ghostwriter?

— RobertRootes Tue Jul 20 21:47:25 +0000 2021

4. Last, waterproof and green make-up

Summer is fast approaching, so the quest for waterproof eyeshadow and mascara will begin again so that you can put on make-up while bathing or without shining if it's too hot hot. But if you have clean fiber, it's hard to find a high-tech brand that mixes the two. Fortunately, now there is Last, a new vegan brand that combines vibrant shades, natural ingredients (between 90 and 99.8%) and waterproof wear. A technological feat due to isododecane, a green ingredient that provides long-lasting hold. Not to mention glass or recycled plastic packs and cardboard cases. Then you have ultra-colored liquid shadows (€24), volume mascaras (€25) and eyebrow mascaras (€18) to play the sirens all summer long! To discover from June 2021 on www.colors-that-last.com.

Photo credits: Last, Zara Beauty

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