Object of desire: the first lipstick signed Supreme x Pat McGrath

The streetwear and make-up labels collaborate more and more and bring us out of the collaborations that are tearing us apart! This time, it's the turn of Supreme and Pat McGrath, two brands that we certainly Don't need to present to you anymore, to make us dream.

Streetwear brands have gained prestige in recent years because they increasingly determine what's cool-both on and off the podium-and thus influence trends. Mac Cosmetics was one of the first make-up labels to offer this kind of collaboration: in 2005, the makeup brand launched its collection co-created by A bathing Ape, a Japanese streetwear brand. Last year, we also saw other brands like Estée Lauder and Kith, or Malin + Goetz and Kith. It is now the turn of Supreme and Pat McGrath to experiment with Collab beauty-streetwear!

Supreme is undoubtedly the most exclusive and popular streetwear brand in the world, with always very limited collections (which are often exhausted almost instantly). The American brand has already collaborated with many brands such as Lacoste, Oreo, Louis Vuitton, the North face and Nike (and according to Hypebeast, a Colgate collab will also be planned soon). But this is the very first time that the brand of clothing and accessories has become one with a name coming from the beauty world. And not the least! Anna Wintour named Pat McGrath the most influential makeup artist in the world. His company, prestigious in the beauty Community, was founded only in 2016 and yet it is already estimated at around 1 000 billion euros. That's all!

Lipstick is bright red with the Supreme logo, which also bears its name. The formula is matte, hyperpigmented and moisturizing (true to the beloved Pat McGrath MatteTrance formula). But the chances of one day being able to put this product on our lips are very slim! Without effort, Supreme still runs out its collections in seconds (one of its success factors is the element of rarity), but we anticipate that this iconic nugget will be even harder (if not impossible) to obtain.

I have seen some shoddy work out there. Sadiy, most people Don't know how to write a properly formatted screenplay.? They do it off the cuff.

— Robert Haviland Thu Aug 20 03:34:49 +0000 2015

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