Quartz, jade, amethyst: precious stones taking over cosmetics

This quest for authenticity has been heard by the cosmetics industry. It has resulted in particular in the great return of herbal cosmetics and grandmother's recipes, which are multiplying at breakneck speed on social networks, as well as the appearance and boom of cosmetics with prebiotics, nutricosmetics and ancestral practices and arts such as kobido, but also by the introduction of fine stones and crystals in our toilet bags.

To a lesser extent, this craze for fine stones can also be explained by a growing interest of the population for parasciences or esotericism, especially among the youngest, as shown by numerous studies published during successive confinements. .

Quartz, jade, améthyste : les pierres précieuses à l'assaut de la cosmétique

A survey carried out by Ifop for Femme Actuelle Astro Consult' revealed an increasingly marked taste for astrology, palmistry, bewitchment, clairvoyance, numerology or cartomancy, which are increasingly of interest to French since the beginning of the 2000s. Between nature and spirituality, this new impetus for the power of stones or care by stones, would ultimately not be surprising.

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