Why the Chanel Advent calendar at € 700 becomes the laughing stock of Tiktok

Each year, luxury brands market their Advent calendar.And if some are worth their price, others, like that of Chanel, are placard because their content is more like a series of samples than real gifts.

Chanel has been undergoing a big bad buzz on social networks for a few days following the publication of a series of videos of a few seconds on the account of the Tiktofer Elise Harmon.During these short sequences, you can see the young woman chain the boxes box after box when she discovers the content of the Advent calendar bearing the image of iconic perfume: n ° 5.

And if the packaging is up to its expectations thanks to a rather neat achievement, which it contains looks like a large joke which still costs the modest sum of € 700!

Stickers, stickers, pouches, decoration for the tree, bookmark, mirror, clipboard, key holders ... These are some of the gifts, often in plastic, marked Chanel n ° 5 which have aroused surprise and fun(she takes it well) from Elisa Harmon.

And even if the calendar does not only contain trinkets (it contains a lipstick, a ceramic bracelet, a scented moisturizer for the hands, a 35ml toilet water and a nail polish), you can easily understand that'At a price of € 700, the tiktofer can be disappointed.

A case that crumps Chanel

Pourquoi le calendrier de l’Avent Chanel à 700€ devient la risée de TikTok

After publishing a series of videos on her Tiktok account, Elise Harmon revealed via another sequence that he was blocked on the networks by the Chanel.At the same time, the brand faces a real bad buzz pushed by the Instagram page Diet Prada, which takes care of denouncing the scandals of the fashion and beauty industry.

What accuses the account of the 2.9 million subscribers?Sale of "free gifts" that it usually offers to its customers.The latter can even be found on eBay ... A case that extends to China where "the hashtag #chanelbox has reached more than 46 million views on Weibo", according to Diet Prada.Ouch.

A really deserved bad buzz?

Yes and no.

Usually, we find in Advent calendars a series of products whose total market value is greater than the price of the calendar (this is the goal at the same time).At Chanel, this is clearly not the case since the brand has decided to sell a collector's object in which we mainly find miniatures and trinkets that are too anecdotal to be really useful ... The latter prove to be, moreover,non -marketable products.

All, for the tidy sum (we repeat it but still) of € 700.A price that makes teeth cringe.

On the other hand, what is more difficult to understand is why Elise Harmon seems surprised at the content of this calendar?Especially when it is very clearly mentioned on the website of the Chanel house, which lists point by point all the products being in its imagined setting at the effigy of n ° 5!

But if we do not know the answer to this question, what is certain is that Chanel takes advantage of the popularity of its name and its logo to "pass" derivative products which are clearly not up to expectationsof his audience.And that is what is called abuse.

Read also: Lisa des Blackpink continues her beauty ascent by becoming a high perfumery ambassador for Celine

Image credits: @eliseharmon.

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