Yves Saint Laurent presents a revolutionary gadget to create his homemade lipstick

It was during the virtual edition of Consumer Electronics Show (CES) that the L’Oréal group presented its new innovation: a Yves Saint Laurent box which makes it possible to make its own lipstick.

Apparently, this is a simple scratched case Yves Saint Laurent.A kind of luxury jewelry box.And yet, this new gadget has all the capacities to revolutionize our way of consuming makeup.On January 11, the L’Oréal group presented its new innovation during the virtual edition of Consumer Electronics Show, the largest fair dedicated to technological innovation in electronics.Called Yves Saint Laurent Rouge Custom Red Beauty Powered by Personal, this new device allows you to create your own YSL lipstick at home.A sort of lipstick coffee machine.The principle is simple: the user must choose its color using a color chart installed on the machine connected to the machine.Three cartridges will therefore be sent directly to the machine in order to design the unique product."There are four universes of colors with three games of cartridges each, thus making it possible to produce practically all the nuances of each universe," explained Guive Baloooch, responsible for the technological incubator of L'Oréal during an interview withPremium Beauty News ».The little extra?The application includes a social space where it is possible to see the colors created by other users but also the trendy colors of the moment and the choices of experts Yves Saint Laurent.

An official launch in September 2021

We will have to be (very) patient before we can take advantage of this new innovation.For the moment, the device is available for pre-order on the brand's American e-shop for 299 dollars (around € 245).It is supplied with two color games in red, orange and fuchsia tones.Each cartridge will then cost 100 dollars.The technology used in this device can also offer the creation of foundations and skin care.If we do not yet know an official release date, the tailor -made red case should be revealed to the general public in September 2021.