The abécedaire of our new make-up and skin care desires

A as an adaptogenic

One of the new beauty fads?So -called “adaptogenic” plants.Well known to the traditional pharmacopoeia, these powerful plants (herbs, roots and fungi), usually used in phytotherapy, have a very particular power: that of supporting the organism so that it is self -owned when it is in a situation ofstress.Among the famous adaptogens are ginseng, turmeric, aloe vera or ashwagandha."These plants grow in extreme environments and are therefore loaded with super ingredients which allow to fight the effects of stress on the skin," explains Alison Worker-Neyret, co-founder of the Peace and Skin brand.Their richness in antioxidants increases skin defense systems, which is therefore better protected."Real skin antidepressants that we risk crossing more and more often in our creams ...

B as a box

Appeared ten years ago, they reinvent themselves according to the desires of the moment.Among the beautiful ideas recently developed: the creation of elements and accessories in responsible and/or recycled materials, the evolution of the packaging (the cardboard box that turns into a jute basket), the collector gifts, the boxesThemes (menstrual cycle, pregnancy ...) or the selection of products with the respectful of health composition.The key to their success?A simple, but effective basic concept: have different brands and cosmetic products tested every month, known or more confidential, for around fifteen euros.We love those of Blissim, Glossybox, Glowria, Nuoo Box or My Little Box, more than ever motivated to keep their surprise effect ...

C as hemp

If there is a plant that is on the rise, it is hemp! Impossible to miss it, as its virtues seduce brands and consumers. And for good reason: beyond its recreational image, its benefits for the skin are undeniable. At the heart of most formulas, there are two types of extracts. Hemp oil, from the seeds of the cold pressed plant, is a highly nourishing elixir, very rich in omega 3 and 9, in linoleic acid and vitamin E. As for CBD or cannabidiol, this is a real principle active extracted from the plant. Operated alone or associated with other active ingredients, the molecule (non-psychoactive) is particularly popular for its anti-inflammatory properties and would make miracles on skins with acne tendency or subject to eczema. Used on a daily basis, hemp care provides muscular protection, soothe and rebalance all skin types.

D as digital

Cribl pots aligned with the shelves of a perfumery?These brands do not know them.The reason: 100% digital development.These Indie Brands (independent brands), which exist above all on social networks, have even invented a new model."He focuses on their community, a strong and committed group of faithful, which is counting in the number of exchanges, questions and" likes "circulating every day," explains Pascale Brouse, founder of Trend Sourcing*.This direct communication is based on permanent proximity, made of listening and offers.On a daily basis, videos, tutorials and contests animate the platform, and collaborations with other brands make it possible to recruit new subscribers.Modern version of the shopping weighing in front of the perfumery while we went out to buy bread!

For example, "a brand of natural cosmetics like On The Wild Side makes a" live "with the Guinguette d'Angèle, it creates the buzz", continues Pascale Brousse.With its forty brands, the Jolimoimoi e-shop regularly organizes workshops and round tables of information or creation of all kinds.The German brand Hello Body, for its part, bet on influencers with paid partnerships to popularize its products, as well as on various promotional codes to encourage purchase.Very present on Tiktok, thank you Handy captures a young audience with fun and glitter products, matched in a relaxed tone.A real change in concept that gradually nibbles the terrain of traditional brands.

* Trendy agency in the field of beauty.

E as ethical

More than ever, faced with climatic vagaries, fair trade becomes essential: to have a sustainable supply, but also to ensure stable income for local producers.Established by large groups of cosmetics, ethical supply chains have existed for several years and establish a new standard.This is the particular case of shea butter, an emblematic ingredient of Occitan and René Furterer."Produced in short circuit in Burkina Faso, shea butter is a noble raw material with high ethical and human value," explains Jean-Charles Lhommet, in charge of the sustainable sector service at the Occitane.Hundreds of tonnes of organic and fair butter are bought directly from five cooperatives, bringing together ten thousand women.

Certified Fair for Life by Ecocert, this trade has many advantages: perfect traceability, work on the quality of butter over the years and a real tool for economic development for women, paid at the right price.For Caudalie, it is mahogany bark sustainably harvested in Burkina Faso which enter into the composition of the collagen booster used in the Resveratrol-Lift range.Another example with Clarins, who acquired 10 hectares in the Alps, devoted to organic cultivation and the observation of plants, with the desire to act for biodiversity and for the preservation of the alpine environment.

F as bangs

Long and rounded for square faces, tapered and in accordance with round lines, straight for small heads, in curtain and tickling the eyelashes in the Bardot or, on the contrary, in mini version net in the middle of the front way "babyfringe "... the one who seemed to be rare in recent seasons returns with panache on the front of the hair scene ... Main reasons for such a return in grace?The ability of these few well -targeted scissors to completely transform the style, to camouflage the wrinkles of the forehead, but above all to (re) give even more wingspan to the lips and to the gaze.Mysterious and full of character, the fringe dops the appearance, provided of course not to take it too much in roots, and to take care to brush it with a dry shampoo, to avoid the shine on the top of the forehead ...

G as glow

Radiant skin, perfect grain, uniform complexion ... the radiance (glow in English), we all dream of it!Good news: the Grail is now within brush range.The secret of these magic formulas?Protective and detoxifying antioxidants, perfective smoothing agents that unify and hydrating assets that plump.Quite little covering, these products between the foundation and the care make the happiness of all the skins which do not have too many imperfections to hide ... and those which seek a "naked skin" effect.

H as oils

L'abécédaire de nos nouvelles envies make-up et soins pour la peau

We thought we knew them, as their use dates back to the dawn of time, but with the gradual abandonment of mineral oils (of petrochemical origin) for the benefit of vegetable oils, the laboratories explore new territories and unpublished varieties have seen the day. After the classic oils of sunflower, sweet almond or coconut, here are by others, sometimes amazing, extracted from vegetables (broccoli, cucumber, carrot ...), fruit (raspberry, blueberry, plum, plum, plum, plum, plum, plum, plum, plum, plum, plum, plum, plum, plum, plum, plum, plum, plum, plum, plum, plum date ...), cereals (rice), herbaceous (linen, fenugreek), flowers (queen-des-prres, daisy) or exotic nuts (kukui, Brazil nuts). Some are obtained by pressure - preferably cold - others by maceration of flowers or seeds in a neutral oil. Depending on their richness in fatty acids (omega 3, 6 and 9) and their chemical organization of their penetration in the skin varies. As for their composition in insaponifiable (vitamins, antioxidants, trace elements), it determines their firing, antioxidant, calming ... properties ...

I as inclusiveness

Still emerging recently, diversity has become an essential theme in cosmetics. "Today, it is even a prerequisite, a bit like the green," said Pascale Brousse. Never late for an evolution, makeup brands therefore offer larger palettes of complexion products, adapted to all skin tones. Yesterday was already the case with professional brands, then luxury those. Today, the most accessible gets started. "Yves Rocher has chosen to widen his complexion ranges with thirty shades available, so that everyone, whatever their age, skin type and carnation, finds their happiness," explains Michaella Spanelis, director of International marketing for makeup. In terms of hair products, even topo: major brands have recently expanded it to curly and frizzy hair. "The dominant model of the Barbie doll is no longer," concludes Pascale Brousse. Diversity has become more visible and better represented.

J as a game

For a long time, only efficiency ensured the interest of a product, before the packaging in turn has a role to play.From now on, it is also on the sensoriality that it is necessary to count, with products which play, as a bonus, on the effect of surprise.Stop an entire emotional journey, here is what the Labos work.In sight: textures, which have become real visual attractions (thanks to encapsulation technology) or which, once applied, have fun diverting.Among the most surprising?Transformation formulas or those initially liquids in solid state.Interest?In addition to pricking curiosity, these sensation materials encourage an application under the sign of attendance ... therefore of efficiency!

K as shea

Active star in cosmeto, shea butter (butyrospermum parkii in the list of ingredients), is renowned for its highly nutritious properties, ideal for the care of the skin and hair."He preserves the barrier function, repairs damaged and soothes," explains Pascal Portes, director of scientific innovation at the Occitan.If he has been known since the 1980s, "his use has exploded in recent years, observes Alexandre Panel, an agricultural engineer Pierre Fabre.It is a very accessible ingredient for brands that wish to bring more transparency and naturalness to their products.This explains why its use was a lot diversified ”.And for the most qualitative brands, "it is organic and from fair trade", specifies Pascal Portes.That is not always the case !

L as light

Source of life and energy, even dermatological treatments, light is both friend and enemy of the skin. Friend when it is used to reduce inflammation thanks to a specific device (like Lightinderm, in photo). Enemy when UVs come to age in accelerated. But we also recently discovered that its most energetic part visible by the eye, in the blue-purple spectrum, had harmful effects on the eyes, sleep, and skin. If the sun is the main transmitter, it also comes from artificial sources (LED and tablet screens, TVs, computers, smartphones). The containment has increased the number of hours in front of the screens: six per day on average. This can cause pigment and redness spots, and worsen melasma (pregnancy mask). This type of light leads to an overproduction of free radicals and accelerates the premature aging of the skin. This is why more and more care includes active ingredients contrast the effects of blue light, thanks in particular to powerful antioxidants (vitamin C, polyphenols, betaacarotenes ...).

M as mask

With each (small) skin problem, there is a solution in the form of a mask. In a few years, it has become a real care, inseparable from any beauty routine. In fabric, biocellulose or hydrogel, it has imposed itself by its effectiveness and ease of use, its immediate or long -term action on the whole face, mouth or eye area. Very concentrated in active ingredients, it is thus more efficient than our daily care. Exfoliating, it smooths the surface of the epidermis. With ceramids, squalane and hyaluronic acid, it hydrates and plumps the skin. At vitamin C, he is a champion of brilliance. For Sophie Carbonari, facialist, the mask is a must to apply once or twice a week, before a special occasion or in cure with each change of season. And for those who are not sure to be diligent in their care, the one -dose format avoids unnecessarily storing products.

N as nutricosmetic

This new word designates food supplements intended for beauty, a sector in full explosion!After the Americans and the Asians, who swallow powders rich in supermarkets and drink their collagen shot every morning, the French are conquered in turn by this new gesture.But beware: these supplements are not doomed to compensate for poor lifestyle.They come to support the activity of the skin by bringing it what it synthesizes the least (hyaluronic acid, fatty acids, antioxidants) or does not know how to synthesize (vitamin C), to rebalance it and clean up it.But goodbye the capsules that look like drugs: today, colorful capsules, gums, powders or drops seduce millennials.The fact remains that it is necessary to remain vigilant on the origin of the assets and diligent in its cure to see real effects.

O as tools

Whether mechanical or electrical, new accessories work to improve our skin quality, while ensuring an almost impeccable gesture.Playful, but not only, they give a fairly effective boost to beauty routine and even make certain professional know-how easier to understand.The particularity of this instrumental cosmetics, generally intended to plump the skin, to relax the lines or to decongest the outline of the eye?Unlike care, whose efficiency is measured rather in weeks, it promises results that are instantly seen!Under his impetus, the skin begins to recover colors, the pink rises to him in the cheeks, the pockets deflate and the whole face seems immediately cooler and rested.What satisfy this very current desire for immediate transformation, dear to filters on Instagram!

P like peeling

New fetish care of our bathrooms, it accelerates cell renewal to refine and smooth the skin texture, reduce pigment disorders, drift the complexion and control the appearance of imperfections, all with a quickly visible effect! According to the formulas, there is one or more acids (glycolic, lactic, salicylic ...) at various concentration rates (to be adapted according to its skin sensitivity), responsible for gradually nibble on the dead cells present on the surface of the skin . Organic peels often replace synthetic acids with natural alternatives from fruit like lemon water. To counter their sometimes irritating effect, emollient agents are associated with it, such as hyaluronic acid, aloe vera and other vegetable oils. What limit any discomfort. But the big novelty is that we find it today in all forms. Mask, lotion, cream, serum ... The peel folds to all our desires, on a daily basis or in an attack cure. A good way to acquire at home a perfect mastery of this flagship product from aesthetic medicine.

Q as daily

All cosmetics experts agree on this point: what is done every day for your skin is much more effective in the long term than exceptional care. And make -up removal is the basis! Much more than a simple cleaning, this is a key step to preserve the integrity of the epidermis and its microbiota. In addition to eliminating all impurities (dead cells, pollution, sebum ...), it prepares the skin for the following care, hydrates it, helps it to reconstruct its hydrolipidic film. And so that this ritual is both pleasant and comfortable, new formulas promise us a four -star ritual every night. "The ideal is the double oil and foam cleaning, essential when you make up your complexion every day, when you smoke or live in a big city, advises the facialist Sophie Carbonari. We choose his products according to his desires, the season and the "mood" of his skin! Yes in oil, foam, gel, milk and tonic, while micellar water must remain occasional. In the morning, a pschitt of pink hydrosol or orange blossom, or a (rinsed) lotion is enough to refresh the skin. »»

R as lipstick

If the port of the mask and the telework were right for him, the Immortal Lipstick appears again on all the smiles, more proud and stronger than ever!Particularly acclaimed, the textures with a mat finish, highly saturated with pigments, veil the mouth of a fine velvet.The secret of their success: to combine long outfit, coverage, lightness, sweetness and absolute comfort.Under the tubes, thought as real objects of design, the sweetness of a precious fabric which, with a stroke of the stick, makes us want to slam the color!

S as serum

A specific problem, a desire for visible results, of rapid efficiency but also in the long term ... This is the role of the serum.When the cream protects, this treatment, more concentrated in active that penetrates quickly and deeply, has the mission of solving a problem.In a way, it serves as an activity trigger in the skin.Indeed, its hyperfluid galenic, a little gelled or oily, makes it possible to include active ingredients recognized for their dermatological effectiveness: vitamins (B3, B5, C and E), retinol, hyaluronic acid, antioxidants, fruit acids, peptides ... We advised to use it from the age of 35, but the offer has widened and attacks both imperfections and oily and sensitive skin, hydration asfirmness of mature skin ...

T as taboo

On the rules and menopause still weigh many taboos. " Hormones ? Almost a big word, just assimilated to reproduction, ”notes Caroline de Blignières, co -founder of the Miyé brand. But, from #MeToo and the new feminist movements, speech is released, and that's good! “As women, we always respond to many injunctions. It was therefore urgent to reclaim our body and find real solutions to hormonal inconvenience, ”she continues. And not only in menopause, so much the bodily concerns arise at any age. Today, brands provide solutions to these ailments: Miyé offers well-being products that help find a state of balance when necessary. More focused on the skin, Vichy offers a dedicated space on its site (Vichy.fr), to benefit from expert advice. Welcome aid during periods of "hormonal storm"!

U like upcycling

Develop new scented notes from already used raw materials?A funny idea that actively makes all composition houses work.Not to be confused with recycling, the upcycling (or extraordinary) consists in revaluing by-products to reintegrate them into a new production cycle."With the company LMR, we launched in 2014 the first collection of UntyClés ingredients, reports Judith Gross, Vice-President Communication and Branding at IFF.By re-extracting from Damascus roses already distilled, we obtained an unprecedented extract, whose olfactory facets were particularly interesting for perfumers, because different from the known notes.A virtuous double circle, both in terms of eco -design and to enrich the palette of the nose.

V as a bulk

Each year, the beauty industry produces 120 billion plastic bottles (source Wella).We are progressing on plastic recycling, but the most virtuous way of the future, as for food, is bulk.A service already offered to recharge your shower gel or shampoo at The Body Shop, Yves Rocher, So’Bio Etic or Occitane.A more delicate gesture on the care side, for reasons of bacteriological contamination of tanks like pots.Some brands are therefore experimenting with a setpoint: you return your empty pot and you receive a full.This is the case of Oolution or Cozie (whose name means "Consumption objective zero environmental impact").In one year, progress is such that it is certain that the offer will quickly gain ground.

W like wavy

Nothing evokes the relaxation more than these skillfully wavy lengths ... The strength of these romantic looks?Their timeless character, their attitude a nonchalant bit (French beauty symbol), their ability to adapt to all hair lengths and their ability to energize, the air of nothing, the loose hair or cutsa little neglected.At the dawn of 2022, the Wavy still seduces as much, but appears a more elegant and worked notch.Completed the loose effect like just detached braids and crumpled fiber!The watchword today is to wake up sex appeal with shaping lengths (wavering iron) to one or three branches, to easily print movement.

X as xxl

Maximum version, these bottles of shampoo, body milk or shower oil are popular!An XXL format that has many advantages?"Yes, because it is economical, ecological and family," said the Packaging service of the L’Oréal group.First good point: it is easier to recycle and less delicious in plastic and energy.Another advantage, the higher the size of the product, the advantageous the price in liters is for the consumer.

Y as yoga

He never stops making followers and confinement did not even affect his popularity, quite the contrary!Because, now, it is also practiced at home, by following a visio course.In addition to the benefits of a physical activity that gives pride of place to stretching and flexibility, work on breathing, essential in yoga, benefits all organs and helps manage stress and emotions.On the beauty side, the long and precise postures for which you have to concentrate free the facial muscles.We eliminate tensions and we win a well -rested complexion.

Z as zero waste

The objective to be achieved for beauty as well as other sectors: arriving at zero waste and especially at zero plastic. Apart from bulk, the other big trend is cosmetics in a solid version. If the first shampoos were moderately convincing, their formulas reviewed with a cocktail of soft washing agents are now whispering more and can even be completed by a solid mask or a conditioner. As for solid shower gels, nothing to do with the classic soap, at the pH too high for delicate skin, nor with non -foaming surgras. Without containing sulfates, they develop thin bubbles and leave the skin soft. In addition to rinsing products, there are also deodorants in this form (to moisten very slightly or to heat in contact with the skin) and, even more surprising, creams and body care. The other advantage: no preservatives or bacteriological risk for their conservation, because they are without water.

>A découvrir également : Sephora : ce mascara best seller de chez Too Faced est actuellement en promo !

Related Articles

  • Allylikes Spring Wear Complementary Ideas to look Fashion

    Allylikes Spring Wear Complementary Ideas to look Fashion

    GO

  • How to apply blush to change your face

    How to apply blush to change your face

    GO

  • 6 make-up brands available exclusively in Belgium

    6 make-up brands available exclusively in Belgium

    GO

  • Bic pen, Duralex glass, Laguiole knife... thirty dream objects, designed and manufactured in France

    Bic pen, Duralex glass, Laguiole knife... thirty dream objects, designed and manufactured in France

    GO